Marketing: It’s Everywhere, All The Time

Marketing is important; it can make or break your business, after all. That means that companies, both large and small, do whatever they can to ensure that their marketing department is on point for their company. Consulting a content marketing consultant, implementing the latest technology for marketing, the list goes on. So it goes without saying that anything regarding marketing is big.

So, there was this article on a Microsoft site I saw, with a large, double-exposure header image that was minimalistic, yet interesting. You know the typical marketing image; businessman in a finely-tailored sharp suit, looking at a tablet or something of the like. As I said, it’s all very minimal. What stood out was the text accompanying the image.

“Engage Customers Everywhere, Or Go Nowhere”.

Short, sweet and straight to the point. Now, the article talked about how engaging your customers is the key to proper marketing, and that’s nice. It’s quite helpful.

The point I’d like to focus on is the image itself, which says quite a bit with so few words.

In this day and age, with the internet connecting so many people across so many devices, being able to connect with your target audience regardless of their location and device of choice is important. You do NOT want your well thought out marketing plan to fall apart simply because  you’re not suited for a certain device or region. That isn’t really maximizing marketing opportunities, and may lead to your company losing customers simply because of something so inconsequential.

Now, admittedly, there is quite a bit of cost needed to ensure that your marketing goes everywhere, but then, business is all about balancing cost and profit. So, whilst it is a good idea to reach as many people as you can, you still have to take into account exactly who you want to reach. Marketing is a tool, meant to be used with precision and consideration. Now that means knowing who you want to reach, and having definitive goals and objectives for your marketing campaign. It never hurts to consult an expert, maybe meet up with a content marketing consultant, or someone of similar expertise, just to make sure you’re doing it right.