How To Successfully Design Your Product’s Packaging
The way you package your product can either make or break its profitability in the market. While you may have a very tasty product but poorly packaged, most customers will ignore your product. You might ask why? Well, people are visual beings and they are drawn to a certain object if it visually appeals to them. If people just pass by your product on the shelf of the supermarket, they will not have the chance of reading your inscriptions or label on the product. Your texts may be great, but if your presentation is not attractive, your product will not be noticed. You better learn the elements of how to market your product well by keeping in mind the key elements of a successful packaging.
• Perceived product cost
Your package design should be created in a way that when the customer sees your product, they immediately have a figure in mind of how much your product will cost. Ensure that the value perceived by the customer is playing around the actual cost of the product or is higher than the product’s worth. For example, if you are a customer and you see a wine bottle that is placed inside an elaborate box, you might price it at around $60. However when you take a hold of the wine, it only costs $50. Your perceived value is greater than the actual value; this will delight your customers.
• Consider the experience
There are a lot of unique product packages. Why do companies go to the extent of presenting their products in sophisticated manner? This is to give their buyers the best experience when they open the product. People will carefully open the product, not wanting to tear the packaging. Some even will keep the packaging material as a memorabilia.
• Evoke a sense of individuality
Package your product in a way that you are selling to a particular individual. A good packaging usually makes the customer buy the product because he senses that it was particularly made for him.
• Market your brand clearly
In your packaging, do not forget that you are marketing your brand and label. Make sure that your logo is placed strategically across the packaging.